Print HERStory Month 2026: Christine Alexander

Christine Alexander, Founder & Designer
Resonant Creative – heyresonant.com
LinkedIn profile: https://www.linkedin.com/in/resonantcreative/

1) What does “making your move” mean to you at this stage of your career?

At this stage, “making your move” doesn’t feel reactive — it feels intentional.

Early in my career, moves were often about opportunity or advancement. Now, they’re about alignment. Making my move means choosing projects, partnerships, and positioning that resonate with my values and the kind of impact I want to create.

For me, it’s less about climbing and more about clarifying — refining my niche in purpose-driven print, owning my voice, and building a business that reflects who I actually am, not just what I can produce.

2) Can you share a moment when you took action that moved your career forward?

Rebranding my design studio was a pivotal move.

After years of working under a name that no longer reflected my direction, I stepped into Resonant Creative — a brand centered on clarity, human-centered design, and amplifying meaningful work.

It wasn’t just a visual refresh. It required me to articulate who I serve (nonprofits, mission-driven organizations, community-focused brands) and what I stand for in the print industry. That clarity changed the kinds of conversations I began having. Clients started coming to me for strategic thinking, not just layout execution.

That shift — from designer to strategic partner — moved everything forward.

3) What helped you recognize the right time to make that move?

Honestly, discomfort.

When your brand no longer feels like it fits, when your work is evolving, but your messaging isn’t — that friction is a signal. I realized I was doing more strategic, impact-driven work than my positioning communicated.

There wasn’t a perfect moment or a flashing sign. There was simply the awareness that I had outgrown the container I was in.

4) What advice would you give women in print who are considering their next move?

First: you don’t have to wait for permission.

Print is evolving — technology, AI, automation — but the need for thoughtful, strategic communicators isn’t going anywhere. If you feel pulled toward leadership, specialization, entrepreneurship, or innovation, pay attention to that pull.

Second: clarity compounds. The more specific you are about who you serve and the value you bring, the more confidently you can make decisions.

And finally: your voice matters in this industry. Women bring perspective, empathy, systems thinking, and collaboration to print — and those qualities are strengths, not side notes.